Being pretty was once considered rare, a title not given so freely. Bluntly, it was exclusive and earned. Once you had it, you were respected, given opportunities, and seen as an international muse for years to come. Before the digital wave took over the world, beauty felt like winning the lottery. Appearing in perfume ads and fashion magazines, shot by some of the most talented photographers, was part of the prize. You were seen as a figure of inspiration, someone who encour

After publishing “You Don’t Have to Get Plastic Surgery, But Good Luck Competing If You Don’t,” we sparked a conversation that clearly resonated with many, one that sits at the intersection of beauty, pressure, and opportunity in today’s world. When Tatiana, an influencer navigating this space in real time, reached out to share that the article reflected her reality, it felt only natural to take the discussion a step further. This interview is an extension of that piece, grou

Let’s be honest, plastic surgery didn’t just become accepted. It became expected. Somewhere between the rise of injectables and the algorithm, we stopped questioning it. What was once whispered about is now casually discussed over dinner, openly documented on TikTok, and framed as just another form of self-care. Botox at 25. Lip filler as a rite of passage. “Subtle tweaks” positioned as maintenance, not transformation. And the narrative that made this shift possible? Empowerm

There’s something deeply disarming about honesty. Not the curated kind. Not the version that’s been softened, filtered, or repackaged to be more “digestible.” But the kind that arrives unpolished. Emotional. Uncertain. The kind that doesn’t try to have all the answers, but simply tells the truth. That’s what Gabrielle Caunesil did in her recent YouTube video, The Hardest Decision I Have Ever Made | Healing Journey. She didn’t just explain why she had been absent. She opened a

Since 2025, exclusivity has evolved. What once showed up as quiet luxury bags, skincare routines, or hyper-curated aesthetics is now being distilled into something even more selective: how fit you look. When you see someone who’s fit today, you’re not just registering thinness or muscle tone. You’re subconsciously reading an entire lifestyle. You assume they can afford expensive Pilates or reformer classes. That they spend more on organic groceries, supplements, and functiona

For decades, luxury was defined by what could be seen: handbags, watches, cars, square footage. Status lived in logos, scarcity, and material accumulation. But quietly, and now unmistakably, that definition has shifted. Today, the real luxury is wellness.Not the mass-market, performative kind — but the kind that buys you clarity, nervous system regulation, longevity, and control over your internal state. The ultra-wealthy aren’t chasing more things. They’re investing in how t

Photos Courtesy @ copinibeauty Editor’s note: Reform Beauty rebranded to Copini Beauty in October 2025. Copini Beauty isn’t another brand adding SKUs to your makeup bag. It’s a global beauty club built on a simple belief— beauty is better shared —where clean, multifunctional formulas are co-created with the community and optimized for the modern carry: Pilates at 8, standups at 10, drinks at 7. The brand’s strategy is as lean as its offering: ship a small number of products

Photographed by Camille Roe S. When the opportunity presented itself to work with Sereia , and we learned about their mission and story, it felt only natural that Sophia was the right person to carry it out. And as her sister, the one who knows her best. I jumped to write this piece myself. Because who better to tell the story of a woman who embodies the Sereia spirit than the person who has witnessed her journey, her battles, and her becoming, up close? This story unfolded

Photos Courtesy of @ photographer.kolodina Diana Mishka is not your typical model. Known for her striking looks and commitment to a...

Photos Courtesy of @sophia.bamf In an industry obsessed with follower counts and overnight virality, Sophia’s journey as a content...

Photo Courtesy to @rhode / @haileybieber / Graphic design by Francesca de Vita / In Partnership with @thismonthsissue “When Hailey...

Photos courtesy to @ caseyjamess_ & @reformebeauty In a saturated beauty industry where legacy brands still cling to outdated ideals,...

Photo Courtesy to @ rhode / @ ashtonwood / @ elisehoogerdijk When Hailey Bieber decides to launch a new product, it’s never just...

Photos Courtesy to @ nesjumalieva / @ frankie_marin / @ iiamlegend When Sophia and I first stumbled upon Ness’s Instagram profile, we...

Photo Courtesy to @verameyphoto Anna’s journey into the influencer space didn’t start with a strategy or a vision board. It started in...

Collage by our graphic designer Francesca de Vita SCULP Activewear began with the simple goal of making women feel confident,...

Photos Courtesy of @ gabrielaashraf & @gaffestudios Gabriela is an inspiring example of someone juggling multiple creative careers while...

Photos Courtesy of @lovegoodslingerie & @pride.swm & @iamkhube & @loveerrorr In an industry where polish often trumps personality,...

Photos Courtesy of @summerfridays & @laurenireland In today’s overcrowded beauty and skincare space, standing out isn’t easy. Summer...

Photos Courtesy of @basecamp_beauty & @isabellemathersx In an era where beauty brands are built not only in labs but also in the comment...

Photo Courtesy of @rhode & @haileybieber Hailey Bieber just did what few influencer-founders ever manage to pull off: exit at a...

Photos Courtesy @rhodeskin When Hailey Bieber’s Rhode officially landed on Sephora’s shelves , it wasn’t just another celebrity brand...

Photos Courtesy of @amaliestar @jihoon @sophiesuchan @lunabarron @yuuulieta @madie @emmaleger @emiliasilberg The Cannes Film Festival...

Photos Courtesy of @orebella ​Tomorrow, May 2, 2025, marks a major milestone in the beauty world: Ôrəbella, Bella Hadid’s fragrance...

Gisou, the honey-infused beauty brand founded by our all time favorite OG Negin Mirsalehi, has unveiled its most ambitious pop-up to date...