Creators, Stop Chasing Views & Start Owning Attention

Photos Courtesy of @makaylastormsss

For years, we’ve been told that short form is the bread-and-butter. That people’s attention spans are too short for anything longer than 30 seconds. That if you’re not cranking out bite-sized, hyper-edited clips daily, you’ll be forgotten.

But here’s the truth: People don’t want shorter content—they want better content. We’re watching a shift happen in real time. Deep-dive videos, unfiltered conversations, and longer storytelling are winning. Why? Because people are craving more than just a quick dopamine hit—they want substance (speaking of substance, did you watch the movie The Substance with Demi Moore, if not, be prepared to have your eyes rolling on the floor of the shock that is the movie... I'm intrigued again, might just have to rewatch it with you).

Short Form Gets Views, Long-Form Builds Influence

Sure, short videos might rack up views, but do they build real, engaged audiences? Not always. Longer content lets people connect with you, trust you, and actually care about what you have to say, and this means, they will have a hard time unfollowing you, as they built a connection with you.

That’s why we’re seeing long vlogs, podcasts, and documentary-style content explode. It’s why viewers are choosing depth over virality.

Your Audience’s Attention Span Isn’t Shrinking—It’s Evolving

Think about it: If attention spans were really dying, why are people binge-watching hours of content in one sitting? Why are multi-hour podcasts topping the charts? Because people will spend time on content that’s worth it for them, thats why, it's simple neuroscience.

So instead of playing the algorithm’s game, make content that people actually want to invest in.