Happy 1st Birthday, Ôrəbella! Bella Hadid's Fragrance Line Becomes the Influencer Favorite in Just a Year!

Photos Courtesy of @orebella

​Tomorrow, May 2, 2025, marks a major milestone in the beauty world: Ôrəbella, Bella Hadid’s fragrance brand, turns one. In just 365 days, it has become the go-to scent line for influencers everywhere. From TikTok GRWMs to Instagram flatlays, Ôrəbella is the fragrance that’s redefining the perfume game, celebrated for its innovative approach to scent and self-expression.​

Bella Hadid didn’t just slap her name on a bottle. She poured her soul into Ôrəbella, crafting scents that reflect her personal journey. As she shared:​

“For me, fragrance has always been at the center of my life—helping me feel in charge of who I am and my surroundings. From my home to nostalgic memories, to my own energy and connection with others, scent has been an outlet for me. It made me feel safe in my own world."

To celebrate this milestone, Ôrəbella is offering a special treat: the AURA BRACELET. This red crystal bead bracelet features a gold monogram charm and scentable pink ceramic stones that hold the fragrance of any Ôrəbella perfume. It's a complimentary accessory with any purchase of $70 or more,.

Ôrəbella's rise to influencer favorite status in just one year is a testament to its unique blend of personal storytelling, innovative formulation, and genuine connection with its audience. Here's to many more fragrant years ahead!​

Bella Hadid's sensitivity to traditional alcohol-based perfumes led her to explore essential oils, crafting unique blends that resonated with her personal experiences. This exploration culminated in the creation of Ôrəbella, a brand that emphasizes wellness and individuality. The fragrances are alcohol-free, vegan, and cruelty-free, reflecting Hadid's commitment to health-conscious beauty products.​

In Bella words:

"This is why I am so proud of Ôrəbella. It was truly a dream and a passion, that through the universe and authentic dedication, was able to become this brand. It’s an art project turned product, that I can wear on my body and flaunt with confidence—nostalgic, fresh, comfortable, and sexy.​"

In a market saturated with celebrity fragrances, Ôrəbella distinguishes itself through its commitment to quality, wellness, and personal expression. As the brand enters its second year, it stands as a testament to the power of authenticity and innovation in building a lasting connection with consumers.​

Happy First Birthday, Ôrəbella! Here's to many more years of redefining the fragrance game.