She didn’t set out to become the internet’s next fashion fixation. She just had two free months, a good eye for outfits, and the nerve to begin. There’s something almost ironic about calling Linda Schulz an “It-Girl.” Not because she isn’t one. She is - entirely. The outfits, the ease, the visual consistency, the million following, the polished coolness that makes fashion audiences stop scrolling. But unlike the archetype the internet has spent years romanticising, Linda did

In fashion, clothing rarely exists in isolation. It carries intention. It signals identity. It often reveals the life someone is building long before they arrive there. As the Autumn/Winter 2026 Fashion Week season comes to an end, the industry once again turns its attention to the people shaping style beyond the runway; creators who translate fashion into everyday life. One of them is London-based creator Olaf Hernandez , whose distinctive silhouettes, bold color combination

There was a time when Fashion Week followed a very clear structure. Designers presented their collections. Editors decided what mattered. Buyers decided what would end up in stores. And the rest of the world waited months to see the results in magazines. Today , that structure has quietly collapsed. After watching Fashion Week evolve over the past few years, both from the perspective of someone working in media and as the co-founder of Roe Magazine, where we analyze the busi

For nearly two decades, The Kooks have quietly provided the soundtrack to growing up. Their songs drift through late-night walks, messy breakups, festival fields, and the strange optimism of your early twenties. Somewhere in the background there’s usually a jangly guitar line tying it all together—most often played by guitarist Hugh Harris. Since the band emerged from Brighton’s mid-2000s indie explosion alongside frontman Luke Pritchard, Harris has been the melodic architect

Photos Courtesy of @roemagazine Backstage in Razzmatazz, Barcelona, there’s laughter before there are answers. Microphones turn blue. Someone forgets the intro. They restart. “Hi Roe.” Reset. “Hi Roe.” Again. And then, finally: “We are ROYA from Denmark… and we are here in Barcelona.” The Danish duo, Line and Sebastian, are hours away from taking the stage at Razzmatazz. They’re buzzing, playful, slightly chaotic in the most charming way. But beneath the jokes, there’s someth

Photos credits to @pinterest Not long ago, the ultimate online aspiration was visual perfection. The clean girl woke up at 6 a.m., drank chlorophyll water, owned five matching workout sets, and spoke mostly in routines. She optimized her body, her morning, her habits, however rarely her mind. Now, quietly and almost rebelliously, a different archetype has appeared in her place. She still has taste. But now she also has opinions. The internet’s newest aspirational figure isn’