A Love Letter to My Work: The Journey of Dawson Marie Agency

Photos Courtesy of @dawsonmarieagency

In this heartfelt love letter to her work written in her own words, Ashlynn M, the founder of Dawson Marie Agency, takes us behind the scenes of her journey - from content creator to industry strategist, from advocate to agency owner. She shares the vision, the challenges, and the unwavering passion that built Dawson Marie from the ground up.

As the agency officially launches on February 14th, this piece is more than an introduction - it’s a declaration of purpose, a tribute to resilience, and a love letter to the passion that fuels her work, and we are here to fully support it.

Some dreams start with a spark - mine started with an obsession. An obsession with

storytelling, with data, with the powerful intersection of creativity and strategy. Before I became

the founder of Dawson Marie, before the contracts and strategy calls, I was a content creator

myself. I lived and breathed analytics, dissecting engagement rates and brand deals like a

scientist. But what fueled me most wasn’t just the numbers - it was the glaring inequities I saw

in the influencer space.

Years ago, Black creators and people of color were and still are being underpaid and

overlooked, their brilliance dimmed by an industry that refused to see their worth. I saw it

happening around me, and I knew I couldn’t just sit with that knowledge - I had to do something.

That ‘something’ became my career in influencer marketing. I have spent five years on the

brand side, sharpening my skills, learning the game from the inside out. And in doing so, I found

my mission: to be the advocate that creators deserve.

Dawson Marie is a boutique agency by design, and that’s intentional. We don’t chase clout; we

curate partnerships. Our philosophy - Creativity. Collaboration. Innovation. - is the foundation of

everything we do. I bridge the gap between creators and brands, ensuring that every

collaboration is rooted in trust and authenticity. My role? To take care of everything but the

content, so my influencers and creators can focus on what they do best: creating.

My creators aren’t just ‘signed talent’ - they are visionaries, storytellers, and cultural architects

who deserve the world. That’s why every month, we sit down for strategy calls, analyzing their

content, refining their brand, and mapping out how to scale. I’m not just their manager; I’m their

biggest advocate, their strategist, their secret weapon.

Of course, building this from the ground up hasn’t been without challenges. Finding the right

talent - the ones who are ready for management and understand the value of what I do - has

been a process. And let’s be real, stepping into an industry where guidance is scarce meant

carving my own blueprint. But the wins? They make every challenge worth it. Dawson Marie

was just an idea in November. Now, as we launch on Valentine’s Day, my creators have already

earned a collective $30,000 before I even open our doors. That’s the power of intention,

strategy, and a little bit of magic.

This journey isn’t just about business - it’s about impact. It’s about making sure creative people

get what they deserve. It’s about rewriting the rules of influencer marketing so that brilliance, not

bias, determines success. And most of all, it’s about love - the kind of love that turns passion

into purpose.

Welcome to Dawson Marie. We’ve only just begun.

Visit Dawson Marie Agency here:

https://www.dawsonmarie.com/home & @dawsonmarieagency

Find the agency talents below:

Find Cartier here: @cartii_cartii

Find Drew here: @drewtrulove

Find Madina here: @madina_mariposa

Find Nicole here: @nicolevas

Find Shaneika here: @neikaboom

Find Vanessa here: @nessa.lasca

Find Machiami here: @qveen.machiiii

Find Shanelle here: @shanellehope

Find Tyra here: @tyrathecreative

Find Sony here: @sbrvno

Find Crystal here: @cuhristaaal

Find Jasmine here: @livingwithjass