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Where Attention Goes, Revenue Flows: How James Dumoulin Turned Street Questions Into a Global Classroom
On social media, we’re used to seeing business advice delivered from polished studios and boardrooms. James Dumoulin took it to the sidewalk. You ’ve probably seen him before: calm voice, hoodie, mic in hand, stopping strangers with a simple hook - “Excuse me, sir…how did you get rich?” On his platform The School of Hard Knockz, those questions turn into short, addictive conversations about money, mistakes, and the mindset behind success. Today, Hard Knockz is a full-blown


Not Just a White Shirt: How Paloma Turned an Obsession into a New Kind of Luxury
Photography by Sophia Leon S. & Camille Roe S There are brands that arrive with a full wardrobe, a drop calendar, a dozen colorways, and a hundred SKUs. And then there’s Paloma: one shirt, one idea, one woman who refused to compromise. The Paloma Shirt is deceptively simple—a white button-down with a clean line and an almost quiet presence. But behind it is Jessica: a mother, sales leader at Pinterest, ex–Condé Nast, and now the founder obsessed with building a billion-dollar


FWRD Appoints Rosie Huntington-Whiteley as Fashion Director, A Celebrity Move That Signals a New Era of Luxury E-Commerce
Photos Courtesy of @ rosiehw Luxury e-commerce retailer FWRD has named British model, entrepreneur, and beauty founder Rosie Huntington-Whiteley as its new Fashion Director ; a move that feels less like a headline-grabbing celebrity hire and more like a clear signal of where modern fashion leadership is headed. In today’s luxury economy, influence is no longer limited to front-row appearances or campaign ambassadorships. It’s increasingly becoming infrastructure. And Huntingt


Wes Glouchkov: The No-Bullshit “Older Brother” Guiding a New Generation of Wellness
“The Older Brother Effect” - Wes Glouchkov is the fitness coach who keeps it simple (meat, cottage cheese, training, mindset), refuses easy brand money, and wants to build a community that raises young men with character. He’s half Texas, half Bulgaria, and 100% authentic. The humor and reels are the hook; the message is deeper: health is the doorway to humanity. From Texas grit and Bulgarian roots to Bali resets, Versace shows, and online coaching, Wes is building strength t


Copini Beauty: How Two Friends Turned a Shared Lip Trick into a Global Beauty Club
Photos Courtesy @ copinibeauty Editor’s note: Reform Beauty rebranded to Copini Beauty in October 2025. Copini Beauty isn’t another brand adding SKUs to your makeup bag. It’s a global beauty club built on a simple belief— beauty is better shared —where clean, multifunctional formulas are co-created with the community and optimized for the modern carry: Pilates at 8, standups at 10, drinks at 7. The brand’s strategy is as lean as its offering: ship a small number of products


Ice-Cream Date with Elizabeth Lip: From LA to Barcelona, The Realities of Global Content Creation
Photos Courtesy of @roemagazine Introduction: From Los Angeles to Barcelona Elizabeth Lip’s journey as a content creator has been as cosmopolitan as it is strategic. From the fast-paced, studio-like ecosystem of Los Angeles to the intimate, storytelling-driven world of Barcelona, she has navigated two very different influencer landscapes, and thrived in both. Sitting down with her, it became clear that her perspective is shaped not just by geography, but by a deep understandi


La WATCHPARTY: How Lyas Is Turning Fashion Into a Fandom Experience
Photos Courtesy of @ ly.as / @lawatchparty / Here’s something that made me look twice in culture this week: Elias Medini—better known...


Having tea with Bradley Miller; He Is Keeping It Real, and It’s Working
Photos Courtesy of @darbleymiller From basement TikToks to Dior, the Canadian creator talks anxiety, authenticity, and betting on...


Alexandra Aura: Building Authentic Influence from Barcelona
Photos Courtesy of @alexandra_aura Barcelona was waking up in soft, golden light, the streets humming with life as café doors opened and...


From Reality TV to Real Impact: How Casey Johnson is Shaping a New Standard for Content Creation
Photopgrahy by higgsy_photography Meeting Casey across time zones, late Night in Barcelona, afternoon in Nashville It was one of those...


From Brazil to Paris: Carlota Pitarch's Guide to Navigating the Influencer Industry with Integrity and Vision
Photos Courtesy of @carlotapitarch / @ mgvicentini / @ parfumsdemarly / @hugo_official In the world of digital content creation, it's...


From Slavic Roots to Global Confidence: Diana Mishka, Redefining Slavic Beauty and Wellness for a New Generation
Photos Courtesy of @ photographer.kolodina Diana Mishka is not your typical model. Known for her striking looks and commitment to a...


How Dairy Boy is slowly Replacing Brandy Melville and Building a Cult Empire in the Process & an exclusive BTS into the Dairy Boy NYC Pop-up
Photos Courtesy of @dairyboy / @ paigelorenze In the 2010s, Brandy Melville wasn’t just a brand—it was a cultural code. A uniform for...


Inspired by Her... Éros Brousson's Mission to Redefine Modern Masculinity.
Photos Courtesy of @g2tpb / Cover: Eros Brousson in Partnership with OpenAI When Éros Brousson decided to leave the vibrant, fast-paced...


Vanilla Skin on Repeat: A Summer with Ron Dadon, Inside Ron's Universe We Go, One Love Letter at a Time
Photos Courtesy of @ron.dadon / @ claralebouar There’s something about Ron Dadon that feels like a movie. Maybe it’s the duality of her...
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