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Having tea with Bradley Miller; He Is Keeping It Real, and It’s Working


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Photos Courtesy of @darbleymiller


From basement TikToks to Dior, the Canadian creator talks anxiety, authenticity, and betting on himself. Bradley Miller has the same exact energy you see on his page; calm, quick-witted, and effortlessly unbothered. He’s the kind of guy who makes social media feel like a lifestyle, not a performance. And that’s probably why it’s working, my guess at least.


It started in my friend’s basement during COVID,” he laughs. “They were making TikToks while we were gaming. They told me to try it…so I did.” The early posts? “Thirst traps,” he winces. (“Hey, everyone starts somewhere.”) Soon came GRWMs, a natural doorway into fashion. Brands noticed. He was even at Dior, his first fashion show ever.


First Row Nerves, First Row Perspective

Twenty minutes before the show I wanted to vomit,Bradley admits. “I’m like an anxious puker.” He paced, called family, did breathing exercises, then walked into a room full of faces he recognized. The nerves quieted. The clothes were beautiful. The team was kind. “I even met Jonathan Anderson backstage,” he adds, waiting (impatiently) on the photo like a prized keepsake.


For a kid who grew up without luxury on the table, names like Ralph Lauren and Dior were once untouchable. “Seeing those brands up close now…it’s surreal,” he says. But his favorite “accomplishments” aren’t just logos. “The people I’ve met. The connections. That’s huge to me.”


The Blueprint: Be a Person First

Bradley’s feed feels like a life you’d actually want to live — friends on weekends, real conversations, outfits that feel worn, not staged. That’s deliberate.“My content does best when people can see I’m happy and enjoying my life,” he says. “I try to keep it authentic. Some brand work is structured - it has to be -but if you put on a mask, people will see through it.”


He’s also refreshingly honest about the industry realities: the income swings, the imposter syndrome, the social awkwardness of walking into a packed event and wondering if you belong. “I remind myself, if I feel this way, someone else in the room does too. Compliment people. Start there. It works.”


Money-wise, he keeps it simple: save, plan, skip dumb purchases. Not glamorous advice - just good advice.


Why His Content Lands (and Sticks)

There’s a reason Bradley doesn’t give an “ick.” He’s not forcing it. He’s living, then sharing - and it reads. That approach gives followers something deeper than aesthetics: permission. Permission to show up as they are, to enjoy their friends, to try a risky outfit, to post from a small town without apologizing.


Anyone can do this from anywhere,” he says. “You can start in Ottawa, or a tiny place in Switzerland, and a couple people see it — then boom, you’re traveling.”


That message matters in a sea of sameness. Yes, fashion is dominated by women, but he’s not trying to be anyone else’s version of a “male creator.” He’s filling a lane - one that more guys need to see. “There’s a men’s section for a reason,” he grins.


What’s Next: Two Lanes, One Move

Bradley’s 25, with a degree and a short stint at a grocery store behind him. The future is split-screen:

  1. Go brand-side — VIP/influencer relations, social strategy, the other side of the table.

  2. Launch a fashion label — a bigger leap, not off the table.


First, a geographic reset. “I’m Canadian, my dad’s American,” he says. “I might pursue U.S. citizenship and move to the States.” More opportunities, more proximity, more doors.

Also now on the long list — courtesy of our meddling — acting. He laughs, calls it “horrifying,” then writes it down anyway. (“Homework: pick a number-one goal and move everything toward it.” His words, not ours… okay, a little ours.)


Dating? “Celibacy Era.”

Personal life, meet public platform: a messy intersection for most creators. Bradley’s solution is clean lines. Friends are in the feed. Dating is not the focus. “Celibacy era,” he says, half-joking, fully serious about protecting peace and intention while he builds.


Style POV: Try It, Then Own It

Be you,” he says when we ask for advice to creators, especially those in fashion. “If someone says your outfit is trash, say ‘thank you’ and keep walking. At least I’m trying.” It’s the right take for 2025: effort over algorithm, point of view over polish.

He also believes in niches: if you love coffee, cars, or center seams — post it. “Someone out there has your exact passion. Everyone thinks their thing is weird until it becomes a trend.”


Why Bradley Matters Right Now

Because he’s ambitious without being performative. Because he’s building a community where men can enjoy fashion without the cringe. Because he’s proof that authenticity still scales, not through shock, but through consistency, kindness, and good taste.

And because he still gets anxious before big rooms and shows up anyway.


Quick Facts

  • Name: Bradley Miller

  • Age: 25

  • Base: Canada (eyeing the U.S.)

  • First show: Dior

  • Proud moments: Dior, Ralph Lauren, and the connections that came with them

  • Degree

  • Content ethos: Real life first, camera second

  • Current status: “Celibacy era”

  • Next moves: U.S. relocation, brand-side opportunities — and maybe, just maybe, a fashion label (or a cameo)


Bradley’s Advice to Creators

  • Be you. Trends fade; taste lasts.

  • Follow your gut. The risky outfit is usually the right one.

  • Find your niche. There’s an audience for your exact obsession.

  • Manage your money. Peaks and valleys are part of the job.

Start conversations. Compliment someone at the event; they’re waiting, too.

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Roe Magazine is where the business of influence meets the art of storytelling. Dedicated to unveiling the strategic side of the influencer world, we’re here to share untold insights, game-changing tactics, and in-depth interviews with the creators shaping our digital age.

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