From Brazil to Paris: Carlota Pitarch's Guide to Navigating the Influencer Industry with Integrity and Vision

Photos Courtesy of @carlotapitarch / @mgvicentini / @parfumsdemarly / @hugo_official

In the world of digital content creation, it's easy to get caught up in the numbers, the followers, the likes, the engagement. But for Carlota, a Brazilian influencer now living in Paris, the focus has always been on something deeper: authenticity, transparency, and empowerment. Her journey from Brazil to Paris has been one of both transformation and ambition. Known for her compelling content and impressive work ethic, Carlota has managed to carve out a unique space for herself as an influencer, while staying grounded in academic pursuits and personal growth. Today, she’s not just a voice in the influencer world; she’s a force reshaping how we think about content creation, career balance, and the importance of staying true to one’s values in an industry that’s often driven by numbers.

From Brazil to Paris: Carlota’s Path to Influencer Success

Originally from Brazil, Carlota moved to Paris to chase her dreams and pursue a life that blended her love for creativity and her desire to build something meaningful.

“Paris has been such a great chapter for me,” Carlota reflects. “There’s something about the city that just feeds my creativity and pushes me to keep evolving.”

Her journey into content creation wasn’t planned from the start. In fact, Carlota began her career working in a completely different space. “I studied business and marketing and had worked in various fields before diving into the world of content,” she explains. “But over time, I found myself drawn to social media, to the way trends were shaping and the way people were connecting online. It felt like a natural progression for me.”

Although Carlota’s journey in the influencer world is relatively new, she quickly made a name for herself by merging her background in marketing with her passion for creating relatable content. Her ability to authentically connect with her audience while maintaining a professional approach has been one of her biggest assets.

The Business of Influencing: Carlota’s Vision for the Industry

A key aspect of Carlota’s career is her approach to the business side of influencing. She recognizes that, too often, influencers are treated as mere tools for brands, undervalued, and underpaid. Carlota wants to change that narrative, advocating for greater transparency and fairness in the industry.

“We’ve always seen influencers as the heart of the business,” Carlota shares. “So many influencers get used without proper recognition for their work, and the truth is, the job goes beyond just posting pictures, it involves strategy, collaboration, and a lot of behind-the-scenes effort. I want to bring more awareness to what it actually takes to be an influencer and show that we deserve to be paid for the full scope of our work.”

Carlota also speaks about the importance of influencers setting their own value. “When you start, it’s hard to know your worth, and a lot of influencers accept lower payments simply because they don’t know how to negotiate,” she explains. “But knowing your value is crucial, not just for your career, but for your self-worth.”

As Carlota continues to grow her platform, she’s committed to putting influencers in the center of the conversation, empowering them to share their stories, struggles, and successes. “I want to create a space where influencers can speak up about the challenges we face and the real work that goes into building a brand. It’s time for transparency.”

Balancing Content Creation with Education: Carlota’s Vision for the Future

As Carlota embraces her passion for content creation, she's also dedicated to her academic pursuits. Despite the hustle of growing a digital presence, Carlota is preparing to further her education, applying for a master’s degree in marketing, international business, and even immigration studies across prestigious universities in Barcelona, Paris, and Copenhagen. This desire to keep learning, even while building her content career, is a testament to her commitment to growth in all areas of life.

“Manifesting what’s best for me is key. I’m focused on what feels right, whether that’s in my studies or career path,” Carlota shares, echoing her holistic approach to both professional and personal development.

In addition to her impressive academic pursuits, Carlota’s dedication to self-improvement is clear in her recent completion of a 200-hour yoga teacher training in Thailand. I can only imagine how the experience must have profoundly impacted her, much like my own journey through a similar training in Bali. I can certainly relate, yoga has changed me in ways I never imagined. It’s not just a practice; it’s a lifestyle that brings balance, self-awareness, and peace. “I understand exactly how Carlota feels. Yoga was life-changing for me, and it has enriched my entire perspective on both content creation and personal growth. It’s not just about the asanas, it’s about aligning your mind, body, and spirit, and I see Carlota embracing this transformation with every move she makes.”

For Carlota, blending her education, yoga practice, and influencer career is not about choosing one path but integrating all of them into a fulfilling and purposeful life.

The Future of Influencing: A Community-First Approach

Looking ahead, Carlota is focused on building her community, not just growing her following. “Engagement is what matters. I’d rather have 10,000 loyal followers who resonate with my content than 100,000 who don’t engage,” she says. This community-first mindset is part of her broader vision for the influencer industry, one that values authenticity over numbers.

For Carlota, influencing isn’t just about the numbers or the fame; it’s about making a real impact and connecting with others who share her values. “I want to inspire others to do the same. The influencer industry is evolving, and we have the power to change it for the better.”

Carlota’s Message to the Next Generation of Influencers

Looking ahead, Carlota’s message is clear: focus on what truly matters, stay true to yourself, and be prepared for the hard work that comes with building a personal brand. “It’s not just about being famous online or getting free stuff from brands,” she says. “It’s about creating something meaningful, building a community, and using your platform to empower others.”

Carlota’s story is a testament to the power of following your passions and staying true to your values, no matter how challenging the road may seem. As she continues to grow both personally and professionally, her influence will only continue to expand, proving that the influencer industry is not just about numbers, but about creating real, lasting impact.

Carlota’s Unstoppable Journey

From Brazil to Paris, Carlota has built a career on her terms. She’s navigated the complexities of the influencer industry, balancing content creation with education, and advocating for transparency and fairness. But most importantly, she’s never lost sight of what matters: creating a space where influencers can thrive on their own terms, without being undervalued or overlooked.

As Carlota looks ahead to her future, both in content creation and beyond, one thing is clear: she’s just getting started. And as she continues to challenge industry norms and champion fairness, there’s no doubt that Carlota will continue to break barriers and inspire others along the way.

Writer's Note: Carlota's journey is a testament to the power of authenticity in an industry often dominated by numbers and trends. As an influencer, she has always prioritized genuine connection over sheer follower count, a mindset that is as refreshing as it is inspiring. Her ability to balance content creation with academic pursuits and personal growth shows a dedication to building a meaningful life both online and offline.

What I find particularly fascinating about Carlota's story is her commitment to fostering a community-first approach, challenging the traditional norms of the influencer industry. In a space where it’s easy to chase popularity, she’s focused on creating a space where influencers can thrive on their own terms, advocating for fairness, transparency, and empowerment along the way.

Through this interview, I hope Carlota’s journey resonates with anyone navigating their own path, whether in content creation or in life, reminding us that success is ultimately about staying true to our values and creating something that not only brings us fulfillment but also makes a positive impact on others.

I feel incredibly grateful to have had the opportunity to learn from Carlota’s story, and I am excited to see how she continues to inspire and lead by example in both her career and life.