For decades, luxury was defined by what could be seen: handbags, watches, cars, square footage. Status lived in logos, scarcity, and material accumulation. But quietly, and now unmistakably, that definition has shifted. Today, the real luxury is wellness.Not the mass-market, performative kind — but the kind that buys you clarity, nervous system regulation, longevity, and control over your internal state. The ultra-wealthy aren’t chasing more things. They’re investing in how t

Photos Courtesy @ copinibeauty Editor’s note: Reform Beauty rebranded to Copini Beauty in October 2025. Copini Beauty isn’t another brand adding SKUs to your makeup bag. It’s a global beauty club built on a simple belief— beauty is better shared —where clean, multifunctional formulas are co-created with the community and optimized for the modern carry: Pilates at 8, standups at 10, drinks at 7. The brand’s strategy is as lean as its offering: ship a small number of products

Photographed by Camille Roe S.  When the opportunity presented itself to work with Sereia , and we learned about their mission and story, it felt only natural that Sophia  was the right person to carry it out. And as her sister, the one who knows her best. I jumped to write this piece myself. Because who better to tell the story of a woman who embodies the Sereia spirit than the person who has witnessed her journey, her battles, and her becoming, up close? This story unfolded

Photos Courtesy of @ photographer.kolodina Diana Mishka is not your typical model. Known for her striking looks and commitment to a...

Photos Courtesy of @sophia.bamf In an industry obsessed with follower counts and overnight virality, Sophia’s journey as a content...

Photo Courtesy to @rhode / @haileybieber / Graphic design by Francesca de Vita / In Partnership with @thismonthsissue “When Hailey...

Photos courtesy to @ caseyjamess_ & @reformebeauty In a saturated beauty industry where legacy brands still cling to outdated ideals,...

Photo Courtesy to @ rhode / @ ashtonwood / @ elisehoogerdijk When Hailey Bieber decides to launch a new product, it’s never just...

Photos Courtesy to @ nesjumalieva / @ frankie_marin / @ iiamlegend When Sophia and I first stumbled upon Ness’s Instagram profile, we...

Photo Courtesy to @verameyphoto Anna’s journey into the influencer space didn’t start with a strategy or a vision board. It started in...

Collage by our graphic designer Francesca de Vita SCULP Activewear began with the simple goal of making women feel confident,...

Photos Courtesy of @ gabrielaashraf & @gaffestudios Gabriela is an inspiring example of someone juggling multiple creative careers while...

Photos Courtesy of @lovegoodslingerie & @pride.swm & @iamkhube & @loveerrorr In an industry where polish often trumps personality,...

Photos Courtesy of @summerfridays & @laurenireland In today’s overcrowded beauty and skincare space, standing out isn’t easy. Summer...

Photos Courtesy of @basecamp_beauty & @isabellemathersx In an era where beauty brands are built not only in labs but also in the comment...

Photo Courtesy of @rhode & @haileybieber Hailey Bieber just did what few influencer-founders ever manage to pull off: exit at a...

Photos Courtesy @rhodeskin When Hailey Bieber’s Rhode officially landed on Sephora’s shelves , it wasn’t just another celebrity brand...

Photos Courtesy of @amaliestar @jihoon @sophiesuchan @lunabarron @yuuulieta @madie @emmaleger @emiliasilberg The Cannes Film Festival...

Photos Courtesy of @orebella ​Tomorrow, May 2, 2025, marks a major milestone in the beauty world: Ôrəbella, Bella Hadid’s fragrance...

Gisou, the honey-infused beauty brand founded by our all time favorite OG Negin Mirsalehi, has unveiled its most ambitious pop-up to date...

Photos Courtesy of @skinbyellarose & @ellarosemcfadin & skinbyella.com The beauty industry has long been dominated by full-glam...

Photos Courtesy of @hotgirlhealthclub In this exclusive feature for Roe Magazine, influencer Laura shares her journey in the digital...

Photos Courtesy of   @Rhode In a beauty world dominated by influencers and viral sensations, Rhode , the brainchild of Hailey Bieber, has...

Photo Courtesy of @heavenMayhem & @PiaMance In the saturated world of fashion, few brands achieve meteoric success as quickly as Heaven...

Photos Courtesy of @weworewhat The fragrance industry has long been a playground for celebrities, with stars like Britney Spears,...