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Photos Courtesy of @hotgirlhealthclub
In this exclusive feature for Roe Magazine, influencer Laura shares her journey in the digital space while getting ready with her everyday makeup routine. From the inception of her wellness-focused platform Hot Girl Health Club to navigating the financial realities of influencer life, Laura offers valuable insights on brand building, authenticity, and setting boundaries in the ever-evolving influencer industry.
The Birth of Hot Girl Health Club: A Space for Wellness
Laura’s foray into content creation began with a personal passion for skincare, health, and beauty. As she consistently shared her thoughts and recommendations on her personal Instagram, she saw an opportunity to create something bigger than just her personal brand.
“I started Hot Girl Health Club a few years ago as a dedicated space for women to find healing, focus on health and wellness, and practice self-care,” she shares. “I love having a platform that isn’t just about me—it’s about building a larger community.”
Unlike many traditional influencers who center their brand around their personal identity, Laura takes a different approach, focusing on fostering a collective experience. This decision has allowed her to cultivate an engaged audience that shares a common interest in holistic well-being.
Monetizing a Platform: From Free Products to Paid Brand Deals
Monetization is often the next step after building a strong online presence, but for Laura, it was a process that unfolded naturally.
“My first approach to monetization happened after I had been running the page for about a year and a half,” she recalls. “Brands started reaching out through DMs, and in the beginning, it was mostly product exchanges in return for content.”
While unpaid collaborations are a common starting point for many creators, Laura emphasizes the importance of knowing when to transition into paid opportunities.
“As my page grew and my analytics improved, I started pitching paid campaigns,” she explains. “I created a deck that included my rates, audience insights, and aesthetic samples, then sent it to brands.”
For influencers looking to monetize their platforms, she recommends establishing a clear brand voice and presenting themselves professionally when negotiating deals.
Standing Out in a Crowded Digital Space
With social media constantly evolving and trends shifting at lightning speed, finding a unique voice can feel daunting. Laura encourages aspiring creators to stay true to themselves rather than mimic what’s already popular. “If you have a message, a story, or an idea that you want to bring to the world, don’t just copy what everyone else is doing,” she advises. “Be authentic, and with time, the right audience will find you.”
She emphasizes that every creator has a unique perspective, and embracing that individuality is key to standing out in a saturated space.
“There’s only one you, and there’s only one of your story. So focus on that, and your community will naturally grow around your voice.”
Managing Income Fluctuations as an Influencer
Unlike a traditional 9-to-5 job, influencer income can be inconsistent, posing challenges for financial stability.
“I’ve worked since I was 16, balancing multiple jobs at a time,” Laura shares. “So when I became a full-time influencer, the fluctuating income was a huge mental adjustment.”
To manage financial uncertainty, she suggests having a backup plan before making the full-time leap.
“If you’re just starting out, consider keeping a part-time job while building your brand,” she advises. “Create a budget, track your income and expenses, and always have an emergency fund.”
Laura also highlights the importance of financial literacy, recommending that creators educate themselves on budgeting, saving, and investing.
“Learning how to handle your finances is crucial, especially if you’re self-employed and managing your own taxes.”
The Challenges of Influencer Life: Isolation and Burnout
Beyond financial uncertainties, Laura acknowledges that the influencer lifestyle can be isolating.
“It can be draining to constantly be on your phone—filming, editing, engaging with brands, and building digital relationships,” she admits. “That’s why it’s essential to disconnect and nurture relationships outside of social media.”
For her, prioritizing offline routines and making time for real-life interactions have been key to maintaining her mental well-being.
“Creating a balance between digital and real life is incredibly important. When I started, I didn’t have that, but now I make a conscious effort to separate work from my personal time.”
Advice for Aspiring Influencers: Cultivating Your Inner Voice
When asked what advice she would give to aspiring influencers, Laura emphasizes the importance of self-awareness and authenticity.
“Social media moves incredibly fast, and it can feel overwhelming to navigate,” she says. “That’s why knowing yourself—what you like, what you don’t like, what aligns with your values—is everything.”
Understanding one’s unique perspective allows influencers to create a brand that feels authentic and sustainable.
“The more in tune you are with your inner voice, the easier it becomes to say no to things that don’t align with you and yes to opportunities that genuinely fit your brand.”
Setting Boundaries: Protecting Privacy in the Digital World
As much as Laura enjoys sharing her thoughts on wellness and lifestyle, she firmly believes in maintaining certain aspects of her life as private.
“There are parts of my life that I choose not to share—my relationship, my family, and in the future, probably my children,” she states. “I love being creative and vulnerable, but I also know that some things are sacred.”
Early in her influencer career, she was more open with her personal life but later realized the importance of boundaries. “Now, I’m really intentional about what I share and what I keep private. It’s essential for both your mental health and the longevity of your career.”
Final Thoughts: Building a Sustainable and Fulfilling Career
As Laura completes her dewy, natural makeup look, she reflects on her journey and the lessons she’s learned.
“Being an influencer is about more than just creating content—it’s about storytelling, building community, and maintaining balance,” she says. “At the end of the day, staying true to yourself is the most important thing.”
With Hot Girl Health Club continuing to grow, Laura remains focused on fostering a space that prioritizes authenticity, self-care, and meaningful connections—both online and offline.
Whether you're an aspiring influencer or simply looking to cultivate a stronger digital presence, her journey serves as a reminder that success comes from knowing yourself, staying financially savvy, and setting clear boundaries.
🎥 Watch Laura's full GRWM and influencer journey on Roe Magazine’s YouTube
Where to find Laura: Instagam