'Oops, she did it again'; The Influencer-Approved Lip Liner That’s Poised to Go Viral by Rhode

Photos Courtesy of @Rhode

In a beauty world dominated by influencers and viral sensations, Rhode, the brainchild of Hailey Bieber, has solidified itself as a go-to brand for trendsetting products. From the much-loved Barrier Restore Cream to the cult-favorite Peptide Glazing Fluid, Rhode has built a reputation for creating products that influencers swear by. Now, with the launch of its latest offering, the Peptide Lip Shape, Bieber is once again setting the beauty community abuzz.

Launching officially on Thursday, January 30, the Peptide Lip Shape is already a hit among Rhode fans and influencers alike, thanks to Bieber’s masterclass in social media teasing. As early as December, Hailey was spotted lining her lips in her TikTok videos, sparking speculation among her followers. With her signature "glazed donut" aesthetic and penchant for natural glam, it was only a matter of time before Rhode entered the lip liner game—and it didn’t disappoint.

The Ultimate Influencer Must-Have

The beauty of Rhode lies in its influencer-first strategy. Hailey Bieber herself is no stranger to social media; her relatable TikToks and enviable minimalist aesthetic have made Rhode products synonymous with the influencer lifestyle. From beauty vloggers creating dewy skin tutorials to TikTokers posting GRWM (Get Ready With Me) videos, Rhode has seamlessly woven itself into the fabric of influencer culture. And now, with the Peptide Lip Shape, it’s giving creators yet another tool to elevate their looks.

The product, designed to enhance the natural shape of your lips with subtle, creamy definition, aligns perfectly with the understated elegance that dominates current beauty trends. Influencers have flocked to Rhode’s lineup because the products promise what everyone wants: high-quality formulas with a clean, effortless finish.

Why the Peptide Lip Shape Stands Out

This isn’t your typical lip liner. The Peptide Lip Shape introduces an innovative dual-sided applicator. On one side, a sharp, triangle-shaped tip ensures precise application, while the other side features a wide-domed design for instant blending and a blurred effect. Whether it’s for soft definition or a full-on ombré look, the versatility of this lip liner is unmatched—a key reason why influencers are likely to stock it in their makeup kits.

And let’s not forget Hailey’s knack for surprising fans with standout campaigns. The Peptide Lip Shape launch features an all-star lineup, including Tate McRae, Yoon Bae, Anyier Anei, and Mahi Kabra, alongside Bieber herself. With a workout-themed campaign that screams cool girl energy, it’s a visual treat that reflects the product’s easy, everyday appeal.

The Celebrity-Influencer Ecosystem

Rhode’s products have earned their spot on the vanities of influencers and celebrities alike. High-profile stars like Sofia Richie Grainge, Lori Harvey, and Bella Hadid have sung the praises of Rhode’s range. This synergy between celebrity endorsements and influencer partnerships is what makes Rhode a force to be reckoned with in the beauty industry. By blurring the lines between aspirational luxury and relatable authenticity, Hailey Bieber has created a brand that resonates across demographics.

The Peptide Lip Shape promises to continue this winning streak. Its creamy, glide-on formula and subtle definition perfectly channel Hailey’s signature no-makeup makeup vibe. It’s a product that influencers will use not only because it’s functional but because it fits seamlessly into their content creation—whether it’s a quick selfie or a tutorial on TikTok.

Why Rhode Is Here to Stay

Rhode’s meteoric rise is a testament to Hailey Bieber’s understanding of influencer culture. In just over a year, the brand has gone from a promising beauty newcomer to a household name, with its products becoming staples for influencers across platforms. With the Peptide Lip Shape, Bieber is solidifying Rhode’s status as the it-girl beauty brand of this generation.

As influencers and fans rush to get their hands on the Peptide Lip Shape, it’s clear that Hailey Bieber isn’t just creating products—she’s shaping beauty trends. Whether you’re an aspiring creator or a beauty enthusiast, this is one launch you don’t want to miss.

Mark your calendars: January 30. The Peptide Lip Shape by Rhode is coming to change the game—again. - also Rhode's PR team; our email is hi@roemagazine.com

Visit Rhode's Website to shop: https://www.rhodeskin.com/

Follow Roe Magazine on IG: @roemagazine

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