For decades, luxury was defined by what could be seen: handbags, watches, cars, square footage. Status lived in logos, scarcity, and material accumulation. But quietly, and now unmistakably, that definition has shifted. Today, the real luxury is wellness.Not the mass-market, performative kind — but the kind that buys you clarity, nervous system regulation, longevity, and control over your internal state. The ultra-wealthy aren’t chasing more things. They’re investing in how t

Inside Twin Flame, the Parisian label founded by sisters Karen Napoly and Lisa Napoly. In a fashion landscape obsessed with singular visionaries, a quieter pattern keeps emerging: the brands that feel most coherent, intimate, and emotionally precise are often built by two. Sisters. Couples. Creative pairs. Duos who move in sync. Twin Flame, the Parisian fashion brand founded by sisters Karen and Lisa Napoly, belongs firmly to this lineage. Not because it markets sisterhood

A grounded guide for influencers and content creators who want direction, not just inspiration. Vision boards have a bit of a branding problem. They’re often dismissed as aesthetic collages—pretty, aspirational, and quickly forgotten. For influencers and content creators, that approach doesn’t work. This industry moves fast, rewards focus, and punishes confusion. A vision board shouldn’t be about dreaming louder. It should be about seeing clearer . When done right, a vision

Photos Courtesy of @piamance In an era where consumers crave authenticity and connection, the most impactful brand builders aren’t hiding behind the scenes—they’re stepping into the spotlight. Pia Mance, founder of jewelry brand Heaven Mayhem , embodies this shift perfectly. With a social presence that channels the polished, effortless energy of a modern beauty muse (often compared to Hailey Bieber), Mance isn’t simply running a brand—she is the brand. While legacy companies

The image of success is changing. For decades, the corporate ladder symbolized ambition, stability, and social validation. For today’s generation of influencers and content creators, that ladder is optional—or even undesirable. Gen Z creators are redefining what it means to work, lead, and generate wealth, proving that the traditional office is no longer the only—or even the best—path to influence, impact, and financial independence. What’s remarkable about this new wave is n

Photos Courtesy of @ rosiehw Luxury e-commerce retailer FWRD has named British model, entrepreneur, and beauty founder Rosie Huntington-Whiteley as its new Fashion Director ; a move that feels less like a headline-grabbing celebrity hire and more like a clear signal of where modern fashion leadership is headed. In today’s luxury economy, influence is no longer limited to front-row appearances or campaign ambassadorships. It’s increasingly becoming infrastructure. And Huntingt

Chloe Lecareux & Mara Lefontan in Partnership with @RitzParis Open Instagram. Scroll TikTok. Watch a YouTube vlog. Chances are, within seconds, you’ll see two creators together; hosting each other on podcasts, co-creating product lines, filming joint GRWMs, launching capsules, traveling on brand trips side-by-side, or building full creative universes together. Influencer collaborations are everywhere. What once felt occasional now feels constant. But this isn’t coincidence -

Photos Courtesy @ copinibeauty Editor’s note: Reform Beauty rebranded to Copini Beauty in October 2025. Copini Beauty isn’t another brand adding SKUs to your makeup bag. It’s a global beauty club built on a simple belief— beauty is better shared —where clean, multifunctional formulas are co-created with the community and optimized for the modern carry: Pilates at 8, standups at 10, drinks at 7. The brand’s strategy is as lean as its offering: ship a small number of products

Photos Courtesy of @roemagazine Introduction: From Los Angeles to Barcelona Elizabeth Lip’s journey as a content creator has been as cosmopolitan as it is strategic. From the fast-paced, studio-like ecosystem of Los Angeles to the intimate, storytelling-driven world of Barcelona, she has navigated two very different influencer landscapes, and thrived in both. Sitting down with her, it became clear that her perspective is shaped not just by geography, but by a deep understandi

Photos Courtesy of @ adidasoriginals / @ miaou Shot across a sun-soaked Californian desert, the collaboration of the season brings together two icons who define what it means to be an It-girl today: Gabbriette and Devon Lee Carlson . Alongside Miaou founder Alexia Elkaim , the trio front adidas Originals x Miaou’s first-ever collaboration—a campaign that captures the cinematic spirit of a Hollywood Western: rebellious, radiant, and forever Miaou. It’s a meeting of minds a

Photos courtesy to @therow At spring/summer fashion week in Paris '26, The Row quietly presented one of its best collections to date — a symphony of texture, restraint, and silhouettes we’ve never quite seen from them before. But unless you were one of the very few invited guests, you probably wouldn’t know it even happened. No press photos. No livestream. No viral runway moments clogging your feed.Just whispers. And one grainy video that (thankfully) slipped online. And t

Photos Courtesy of @ ly.as / @lawatchparty / Here’s something that made me look twice in culture this week: Elias Medini—better known...

Photos Courtesy of @ katyaa_golden Introduction: Power, Policy, and Influence In today’s digital world, the space where creativity, personal expression, and entrepreneurship intersect is increasingly shaped by politics. Recently, Russia has implemented a series of policies that directly affect social media creators: from advertising bans on “foreign agents” to criminalizing access to “extremist content,” and imposing restrictions on platforms like Instagram, YouTube, and TikT

Photos Courtesy of @alexandra_aura Barcelona was waking up in soft, golden light, the streets humming with life as café doors opened and...

Photos Courtesy of @glossier For years, influencer marketing was ruled by size. The bigger the following, the bigger the budget — with...

Photos Courtesy of @Vogue The ink on Anna Wintour’s farewell letter has barely dried, and already the next chapter of Vogue has a name:...

Photos Courtesy of subwaytakes / confidenceheist / chickenshopdate For years, the path was predictable. When a celebrity had a new film...

Photos Courtesy of @dairyboy   / @ paigelorenze In the 2010s, Brandy Melville wasn’t just a brand—it was a cultural code. A uniform for...

Photos Courtesy to @peachyden / @jean_campbell / @z.eyaad Inside The Launch Party - Roe’s Got You Covered with all the shots From...

Photos Courtesy of @amelieteje Based in Australia, Nicholson and Teje have built what can only be described as an empire of effortlessly...

Photos Courtesy to @ therealdarrengraham In an era dominated by influencers and social media creators, few have been as outspoken and...

Photo Courtesy to @rhode / @haileybieber / Graphic design by Francesca de Vita / In Partnership with @thismonthsissue “When Hailey...

Photos courtesy to @ caseyjamess_ & @reformebeauty In a saturated beauty industry where legacy brands still cling to outdated ideals,...

Photos Courtesy of @ leilalayzell Leila Layzell’s journey to becoming a prominent influencer has been shaped by both her public persona...

Photo Courtesy to @ rhode / @ ashtonwood / @ elisehoogerdijk When Hailey Bieber decides to launch a new product, it’s never just...