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The Chasing Game: Maybe You’re Not Picky, Maybe You’re Addicted to the Game?
There’s a certain kind of desire we don’t talk about enough. Not the kind that builds into something real, but the kind that exists in the in-between. The almost. The chase. The part where wanting feels more powerful than having. Here’s an uncomfortable truth I had to admit to myself at some point: I used to lose interest the moment I got what I wanted. Not slowly. Not over time. Instantly. The second it shifted from wondering if he wanted me to knowing he did … something in


Meet Mati: Who Might Just Be Every Influencers Dream Boyfriend.
In the influencer economy, we talk endlessly about the girl in the frame. The outfit.The aesthetic. The perfectly composed image that lands on millions of screens. But rarely do we talk about the person holding the camera. For Linda Schulz, Roe Magazine’s March cover star, that person is Mati, her boyfriend, creative partner, unofficial photographer, strategist, and the quiet force behind the images that built her career. While Linda’s name is the one audiences know, Mati has


Unpopular opinion: Euphoria Is Borderline Misogynistic & That’s the Whole Point...
For years, Euphoria has been praised as the defining visual language of Gen Z; stylised, chaotic, emotionally raw. But with Season 3, something has shifted. And not in the way its creator, Sam Levinson, might think. What once felt like an unfiltered exploration of youth now feels like something else entirely: indulgent, voyeuristic and, at times, deeply uncomfortable for all the wrong reasons. The Problem: When One Voice Becomes Too Loud There’s a reason most prestige televis


Only Justin Bieber Can Turn Coachella into a Live Playlist
At Coachella 2026, where everything is supposed to be hyper-produced and perfectly curated, Justin Bieber said… what if we just vibe? And that’s exactly what he did. In a headline set that will likely go down as one of the most unconventional—and culturally defining—Coachella performances to date, Bieber stripped back the idea of what a festival set should look like and replaced it with something far more reflective of the internet generation he helped shape. Instead of follo


Everyone is Trying to be Sexy, So No One is Anymore
You know when you repeat a word so many times that it starts to lose its meaning? I couldn’t help but wonder… Life, much like fashion, has become watched, scheduled, and optimised to the point where it feels as though no one is really having fun anymore. And with that, identity has blurred into a loop of online personas that coexist, overlap, and dilute each other between camera lenses and curated Instagram feeds. Everyone is trying to be cool, chic, and sexy, but what most p


YE vs The System: Why Bully Feels So Real
No matter the name, Ye is still Kanye West, and he’s still saying what no one else will.I think people are focusing on the wrong things when it comes to Bully. The rollout, the controversy, the name; Ye vs Kanye. It’s easy to get caught up in all of that. But if you actually sit with the album, if you listen properly, read the lyrics one by one, something else becomes very obvious: This isn’t random. It’s not chaos for the sake of chaos. It’s intentional. Because at the core


The Making of Ken: From Finance to Film, & Building a Career Through Curiosity
Some creative careers begin with a plan. Others begin with a feeling, a quiet sense that something is missing, and a curiosity strong enough to follow it. For Ken, filmmaking did not come from film school or a lifelong blueprint. It came from instinct. From picking up an iPhone while working in finance. From filming friends in music studios. From noticing that what excited him most was not the safe, expected path he had already stepped onto, but the possibility of making some


The Things We Don’t Post & The Weight We Don’t See: On Mental Health, Silence, and the Courage to Speak
There’s something deeply disarming about honesty. Not the curated kind. Not the version that’s been softened, filtered, or repackaged to be more “digestible.” But the kind that arrives unpolished. Emotional. Uncertain. The kind that doesn’t try to have all the answers, but simply tells the truth. That’s what Gabrielle Caunesil did in her recent YouTube video, The Hardest Decision I Have Ever Made | Healing Journey. She didn’t just explain why she had been absent. She opened


Breaking News: Where Have All The Good Guys Gone?
It started, as most modern existential crises do, with an Instagram Reel. Specifically, a video by Stanzi Potenza titled “Where have all the good girls gone?”, a humorous (and slightly too accurate) take on modern dating that left the internet collectively nodding, laughing, and maybe rethinking a few life choices. Naturally, it raised an equally pressing question. A question whispered over brunch mimosas, dramatically sighed into group chats, and occasionally shouted at the


Rosalía and the Art of Making a Generation Stop and Care
In a culture defined by speed, scroll, and saturation, one question keeps resurfacing: can art still make people pause? Because beyond trends, beyond virality, there is something harder to achieve: making a generation care about art, about history, about references that existed long before them. And right now, there is arguably only one artist operating at that level with both precision and mass appeal: Rosalía. Not just consuming culture, but reframing it, reintroducing it,


Meet Devin, The Film Director, Who Turns Quiet Moments Into Emotional Cinema
Photography courtesy of @ devininanewdress Through silence, memory, and the poetry of everyday life, the NYC-based director, Devin Desoouza, creates short films that linger long after they end. Some directors rely on spectacle to move people. Devin does the opposite. Before we ever spoke to him, his work had already stayed with me in a way that very few creatives’ work does. It wasn’t just something I came across once and liked, it was something I kept returning to. The kind


Fashion Week Is No Longer About Fashion - It’s About Content
There was a time when Fashion Week followed a very clear structure. Designers presented their collections. Editors decided what mattered. Buyers decided what would end up in stores. And the rest of the world waited months to see the results in magazines. Today , that structure has quietly collapsed. After watching Fashion Week evolve over the past few years, both from the perspective of someone working in media and as the co-founder of Roe Magazine, where we analyze the busi


Backstage Banter in Barcelona with The Kooks' Hugh Harris: Glamour, Chaos & Ginger Shots
For nearly two decades, The Kooks have quietly provided the soundtrack to growing up. Their songs drift through late-night walks, messy breakups, festival fields, and the strange optimism of your early twenties. Somewhere in the background there’s usually a jangly guitar line tying it all together—most often played by guitarist Hugh Harris. Since the band emerged from Brighton’s mid-2000s indie explosion alongside frontman Luke Pritchard, Harris has been the melodic architect


ROYA Brought Power Poses, Passion & Pure Chaos to Razzmatazz in Barcelona
Photos Courtesy of @roemagazine Backstage in Razzmatazz, Barcelona, there’s laughter before there are answers. Microphones turn blue. Someone forgets the intro. They restart. “Hi Roe.” Reset. “Hi Roe.” Again. And then, finally: “We are ROYA from Denmark… and we are here in Barcelona.” The Danish duo, Line and Sebastian, are hours away from taking the stage at Razzmatazz. They’re buzzing, playful, slightly chaotic in the most charming way. But beneath the jokes, there’s someth


Being Smart is Hot Again: Welcome to the Era of the Literary It-Girl
Photos credits to @pinterest Not long ago, the ultimate online aspiration was visual perfection. The clean girl woke up at 6 a.m., drank chlorophyll water, owned five matching workout sets, and spoke mostly in routines. She optimized her body, her morning, her habits, however rarely her mind. Now, quietly and almost rebelliously, a different archetype has appeared in her place. She still has taste. But now she also has opinions. The internet’s newest aspirational figure isn’


Is Physical Fitness the New Status Symbol? And Are Influencers Leading the Shift?
Since 2025, exclusivity has evolved. What once showed up as quiet luxury bags, skincare routines, or hyper-curated aesthetics is now being distilled into something even more selective: how fit you look. When you see someone who’s fit today, you’re not just registering thinness or muscle tone. You’re subconsciously reading an entire lifestyle. You assume they can afford expensive Pilates or reformer classes. That they spend more on organic groceries, supplements, and functiona


The Real Embarrassment Isn’t a Boyfriend, It’s Being Seen Wanting One
When Vogue recently declared that “having a boyfriend is embarrassing,” the internet predictably split in two. On one side: celebration. On the other: confusion, backlash, irony-laced jokes. But buried beneath the hot takes was a quieter truth, one that says less about men, and more about how desire is perceived now. Because the real embarrassment isn’t romance.It ’s visibility. It ’s being seen wanting something.It ’s the social risk of trying. In a culture that rewards c


Manifestation Isn’t Enough: Stop Romanticising Your Future & Build a Vision Board With Intent
A grounded guide for influencers and content creators who want direction, not just inspiration. Vision boards have a bit of a branding problem. They’re often dismissed as aesthetic collages—pretty, aspirational, and quickly forgotten. For influencers and content creators, that approach doesn’t work. This industry moves fast, rewards focus, and punishes confusion. A vision board shouldn’t be about dreaming louder. It should be about seeing clearer . When done right, a vision


Not Just a White Shirt: How Paloma Turned an Obsession into a New Kind of Luxury
Photography by Sophia Leon S. & Camille Roe S There are brands that arrive with a full wardrobe, a drop calendar, a dozen colorways, and a hundred SKUs. And then there’s Paloma: one shirt, one idea, one woman who refused to compromise. The Paloma Shirt is deceptively simple—a white button-down with a clean line and an almost quiet presence. But behind it is Jessica: a mother, sales leader at Pinterest, ex–Condé Nast, and now the founder obsessed with building a billion-dollar


Pia Mance And the Rise of the Founder as Influencer
Photos Courtesy of @piamance In an era where consumers crave authenticity and connection, the most impactful brand builders aren’t hiding behind the scenes—they’re stepping into the spotlight. Pia Mance, founder of jewelry brand Heaven Mayhem , embodies this shift perfectly. With a social presence that channels the polished, effortless energy of a modern beauty muse (often compared to Hailey Bieber), Mance isn’t simply running a brand—she is the brand. While legacy companies


FWRD Appoints Rosie Huntington-Whiteley as Fashion Director, A Celebrity Move That Signals a New Era of Luxury E-Commerce
Photos Courtesy of @ rosiehw Luxury e-commerce retailer FWRD has named British model, entrepreneur, and beauty founder Rosie Huntington-Whiteley as its new Fashion Director ; a move that feels less like a headline-grabbing celebrity hire and more like a clear signal of where modern fashion leadership is headed. In today’s luxury economy, influence is no longer limited to front-row appearances or campaign ambassadorships. It’s increasingly becoming infrastructure. And Huntingt


The End of the Solo Influencer: Inside the Era of Creator Partnerships
Chloe Lecareux & Mara Lefontan in Partnership with @RitzParis Open Instagram. Scroll TikTok. Watch a YouTube vlog. Chances are, within seconds, you’ll see two creators together; hosting each other on podcasts, co-creating product lines, filming joint GRWMs, launching capsules, traveling on brand trips side-by-side, or building full creative universes together. Influencer collaborations are everywhere. What once felt occasional now feels constant. But this isn’t coincidence -


Wes Glouchkov: The No-Bullshit “Older Brother” Guiding a New Generation of Wellness
“The Older Brother Effect” - Wes Glouchkov is the fitness coach who keeps it simple (meat, cottage cheese, training, mindset), refuses easy brand money, and wants to build a community that raises young men with character. He’s half Texas, half Bulgaria, and 100% authentic. The humor and reels are the hook; the message is deeper: health is the doorway to humanity. From Texas grit and Bulgarian roots to Bali resets, Versace shows, and online coaching, Wes is building strength t


Copini Beauty: How Two Friends Turned a Shared Lip Trick into a Global Beauty Club
Photos Courtesy @ copinibeauty Editor’s note: Reform Beauty rebranded to Copini Beauty in October 2025. Copini Beauty isn’t another brand adding SKUs to your makeup bag. It’s a global beauty club built on a simple belief— beauty is better shared —where clean, multifunctional formulas are co-created with the community and optimized for the modern carry: Pilates at 8, standups at 10, drinks at 7. The brand’s strategy is as lean as its offering: ship a small number of products


Ice-Cream Date with Elizabeth Lip: From LA to Barcelona, The Realities of Global Content Creation
Photos Courtesy of @roemagazine Introduction: From Los Angeles to Barcelona Elizabeth Lip’s journey as a content creator has been as cosmopolitan as it is strategic. From the fast-paced, studio-like ecosystem of Los Angeles to the intimate, storytelling-driven world of Barcelona, she has navigated two very different influencer landscapes, and thrived in both. Sitting down with her, it became clear that her perspective is shaped not just by geography, but by a deep understandi
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