Flirty, Funny & Fashion-Forward: Inside Amelia Dimoldenberg’s It‑Girl Collab with Peachy Den (And That Insta Party Moment)

Photos Courtesy to @peachyden / @jean_campbell / @z.eyaad

Inside The Launch Party - Roe’s Got You Covered with all the shots

From dinner to karaoke, it was a Peachy-perfect night celebrating the collab of the summer - think “Flirty” tees, Y2K looks, and the coolest girlies in the game. Roe was there for it all—and yes, we’ve got the party photos just for you guys. Where? at Gold Mine Restaurant in London, UK.

Lets a little backstory: The Collab That Felt Naturally Peachy

Amelia Dimoldenberg has always worn her humour on her sleeve, whether delivering deadpan one-liners in Chicken Shop Date or stealing festival limelight with a Y2K halter neck. Now, she’s taken things further with a sizzling fashion step: her first-ever collaboration with cult London label Peachy Den.

The 10-piece Peachy Den x Amelia Dimoldenberg capsule is a full-on celebration of cheeky Y2K nostalgia - think "Flirty" slogan tees (inspired by Lindsay Lohan’s clap backs), figure-skimming halter necks, micro miniskirts and metallic knits that shine under club lights. Founder Isabella Weatherby shared that the collection grew from a genuine friendship and mutual respect for each other’s aesthetic - Amelia’s playfulness and Peachy Den’s sculptural silhouettes simply clicked.

This capsule isn’t nostalgia for nostalgia’s sake - it’s a matured evolution. Weatherby explains that as Amelia enters her 30s, both she and the brand have refined their boldness: "more flirty" but polished, in line with their real-life growth. Context: It‑Girl Energy Meets Summer Fashion Hype

This collab is perfectly timed. Amelia has become a Gen Z icon, with viral moments like the Apple dance at Lido Festival and 3.15 million YouTube subscribers that rival legacy media. Pair this with Peachy Den’s ubiquity - its smocked tops and co-ords have turned London’s streets and Condé Nast hallways into brand showcases and you’ve got a recipe for an instant sell-out.

Why This Capsule Matters

• It’s authentic. No forced influencer “dabble”—this is Amelia in her element, working with a brand she’s worn (and loved) for years.

• It’s culturally relevant. The wave of early‑’00s revival is reaching its crest, and this capsule positions both Amelia and Peachy Den at the heart of it.

• It’s growing up - elegantly. Playful doesn’t have to mean immature. These pieces walk the line between coquettish and chic, perfect for a summer of identity‑strong, meme‑literate Gen-Z roaming festival fields or city rooftops.

This isn’t merely a capsule collection—it’s a cultural mixtape. It blends viral internet energy, festival-ready fashion, and a knowing wink to early aughts style. Amelia Dimoldenberg and Peachy Den haven’t just created clothes; they’ve bottled attitude.

Whether you’re teaming a halter with denim or owning it with full set armor, this drop isn’t just about what you wear—it’s about who you are: unapologetically flirty, a tiny bit nostalgic, and a whole lot of now. Don’t wait—17 July is calling.