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From Influencer to Icon: How Pia Mance Turned Heaven Mayhem Into a Household Name

Camille Roe S.

Photo Courtesy of @heavenMayhem & @PiaMance


In the saturated world of fashion, few brands achieve meteoric success as quickly as Heaven Mayhem, the accessories label founded by Australian entrepreneur and former influencer Pia Mance. One of the most surprising things to learn about the brand? Pia launched Heaven Mayhem as recently as 2022, yet its rise has been so impactful that one might assume it’s been a fixture in the industry for much longer.


Built on the ethos of elevating the modern wardrobe with bold, statement accessories, Heaven Mayhem has quickly become a fashion mainstay.


The Birth of Heaven Mayhem

Heaven Mayhem’s story began with a single viral product: a ’90s-inspired cord necklace that captured the attention of fashion-forward consumers. With an initial investment of just $900, Pia’s entrepreneurial vision and her knack for identifying trends turned that simple piece into the foundation of a seven-figure global business. Her ability to spot the zeitgeist and create accessories that resonate with both influencers and everyday consumers has become the hallmark of her success.

“It all started with a dream, some sketches, and a belief in the power of bold, accessible fashion,” Pia shared in a recent interview. “Social media gave me the platform, but it was the support of my community and a lot of hard work that turned this into a reality.”


A Stealthy Execution Style

A regular on the podcast circuit, Mance frequently attributes her success to her ability to “get stuff done.” “I don’t know what I’m doing, I just know what to do,” Mance shares humbly on The Skinny Confidential Podcast. She executes with stealth grace, staying deeply involved in every aspect of the business, from design to marketing to logistics. Luckily for aspiring entrepreneurs, Mance never gatekeeps her productivity tips—which include waking up before 5 a.m. and habit-stacking to optimize her workflow.


Four Business Takeaways That Built Heaven Mayhem

Here are four of Pia Mance’s key business philosophies that propelled Heaven Mayhem to its current success in less than two years:


  1. Done is better than perfect. Although Heaven Mayhem’s branding and packaging exude perfection, Mance’s mantra remains “Done is better than perfect.”


    “I’m always reiterating the brand, whether that means redoing the packaging or tweaking the items,” Mance explains.


    “Momentum is way more powerful than perfection. I push every day, rather than pausing because something isn’t perfectly manicured. We don’t have time for that. Onwards and upwards.”


    This fast-paced, execution-focused approach has been crucial in Heaven Mayhem’s ability to stay agile and relevant.


  2. Don’t be salesy on Instagram ads—focus on compelling visuals. As a former content creator, Mance learned early on how to master social media marketing. She advises against overly sales-driven ad content, instead emphasizing the importance of high-quality visuals that tell a story.


    “It’s all about showcasing the lifestyle and emotion behind the product,” she explains on The Skinny Confidential Podcast.“The customer should feel like they’re stepping into a world, not just buying a necklace.”


  3. Leverage social proof. While Mance relies on strong brand storytelling, she also understands the importance of social proof to build trust and credibility. Showcasing customer testimonials, user-generated content, and organic endorsements has been a powerful strategy for Heaven Mayhem.


  4. Invest in what works. For Mance, knowing when to double down on what’s successful has been key to scaling Heaven Mayhem. From viral products to standout campaigns, she isn’t afraid to reallocate resources to amplify strategies that resonate with her audience.


Building a Legacy Beyond Influencing

While many influencers have tried their hand at creating brands, Pia Mance stands out for her ability to transition from content creator to business mogul. Heaven Mayhem’s success is a testament to her dedication, creativity, and business acumen. But more than that, it’s a reflection of her understanding of what today’s consumers truly want: luxury aesthetics at an attainable price point.

For Pia, Heaven Mayhem is more than just a brand; it’s a statement. It’s about embracing individuality, taking risks, and redefining the way people approach accessories. As she continues to expand her product line and push creative boundaries, there’s no doubt that Pia Mance’s star—and that of Heaven Mayhem—will only continue to rise.


A Bright Future for Heaven Mayhem

The journey from a $900 startup to a global phenomenon is nothing short of remarkable, and Pia Mance is just getting started. Heaven Mayhem is well on its way to becoming a permanent fixture in the world of fashion.


In just a few short years, Pia has proven that influencers can transcend their platforms to create meaningful, lasting businesses. Heaven Mayhem isn’t just an accessory brand; it’s a movement—one that celebrates boldness, creativity, and the beauty of standing out.



Visit Heaven Mayhem's Website to shop: https://heavenmayhem.com/

Watch the full podcast episode by The Skinny Confidential with Pia Mance: Youtube



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