Inspired by Her... Éros Brousson's Mission to Redefine Modern Masculinity.

Photos Courtesy of @g2tpb / Cover: Eros Brousson in Partnership with OpenAI

When Éros Brousson decided to leave the vibrant, fast-paced life he had in Dubai for the peaceful, slower rhythm of a small village in Italy, it wasn’t just a change of scenery, it marked the beginning of a personal evolution. Today, as a content creator with a growing and loyal community, Éros is much more than a figure on Instagram. He uses his platform to break down traditional gender roles, champion the empowerment of women, and explore the complex realities of modern relationships.

But his journey wasn’t without its challenges. It was shaped by the struggles of loneliness, the weight of personal growth, and the understanding that real freedom comes when you embrace change, not shy away from it. Éros’s story isn’t just about the content he shares, it’s a reflection of the values he lives by, the lessons he’s learned, and the transformation he’s gone through to become the person he is today.

The Journey to Reinvention

Éros's life in Dubai seemed like it had everything – the excitement of a fast-paced city and opportunities that promised success. He was working on various projects, living in a luxurious apartment, and enjoying a life many would envy. However, beneath the surface, something was missing.

"Two years was enough," Éros reflects. "I was alone in a big apartment, and I broke up with my ex. I made so many memories with 
someone, and now I was just alone. It was time for a change." 

Despite the external trappings of a seemingly perfect life, Éros knew it was time to leave Dubai behind and pursue something more meaningful. His feelings of loneliness pushed him to return to France, then to Italy, where he now resides in a quiet village near Rome. “There’s business here, and the lifestyle is just better,” he says.

“I made the decision to move in one month. When I decide to do something, I just do it. That’s the way I operate.”

His move wasn’t just a physical one but an emotional and psychological shift. "When you live in a place like Dubai, you become so caught up in the rush of everything, business, success, appearance. But I needed to find my peace, something I could only find by stepping back and slowing down."

The Transition to Content Creation

It was after leaving the intensity of Dubai, that Éros turned his focus toward content creation.

"I started a year ago, a year and a half ago," he says. "At first, I wasn’t doing what I do now. It was more about summarizing TikTok stories in 15 seconds. But then I started talking about life in general, and that’s when people really started to connect with me."

It wasn’t until Éros created one viral video about relationship dynamics, “Women are sleeping diagonally, they don’t need you, Chad” - that his content started to resonate with a larger audience. “That video changed everything for me,” Éros admits. “It wasn’t something I planned. It just came out, and people saw it, and they loved it. They could relate.” The beauty of Éros’s content lies in its authenticity.

"I write everything myself," he says. "I love writing, my jokes are even better when I write them down. And that’s how I connect with my audience. It’s all natural, it comes from me. I never read something I don’t want to say. I want to be relatable, and that’s what I bring to my videos.”

Empowering Women Through His Platform

What truly sets Éros apart from many influencers today is his deep respect and advocacy for women’s freedom. His journey toward championing women began long before he gained fame on social media, it started with his sister.

"My sister is the perfect example of the modern woman," Éros says with admiration. "She is 30, has a kid, and doesn’t feel the need to live with anyone to be happy. She values her independence and freedom above all. She doesn’t need a man to complete her life."

His sister's unapologetic approach to life, embracing her freedom, making her own decisions, and setting her own boundaries, was a profound influence on him. "I always ask her, 'Don’t you want to settle down? Maybe have an apartment or live with someone?' And she always responds, 'Why bring chaos into my life? I have everything I need with my son, my family, and my peace.'"

Éros reflects on this often, noting how this perspective has shaped his views on what women truly need to feel fulfilled. "I realized that this modern version of womanhood, being free to live your life on your own terms, is something that should be celebrated, not suppressed." He continues, “She showed me that freedom isn’t about following societal expectations or being tied down by outdated ideas about marriage and family. It’s about choosing your own path, at your own pace.”

This admiration for his sister laid the foundation for Éros’s advocacy of women’s freedom on his platform. His content, which often addresses the struggles and realities women face, has become a space where he amplifies these messages.

"Women today don’t have to conform to the traditional mold," he says. "They can choose to live how they want, whether that means having a family, a career, or no relationship at all. The modern woman doesn’t need to fit into anyone else’s idea of what she should be."

For Éros, the shift toward empowering women is not just about supporting them through his words but understanding the deeper complexities of their lives.

"I see women around me embracing their full potential, and it’s beautiful. It’s not about marriage or children; it’s about freedom, the freedom to choose your own path without shame or judgment," he reflects. "My sister’s example was a game-changer for me. She taught me to respect women as equals, and from her, I learned that true empowerment comes from within."

His respect for women runs deep, and his sister’s influence remains central to how he views women’s roles in society. He strives to highlight their strength, independence, and ability to define their own success on his platform, aiming to inspire both women and men to challenge outdated perceptions and embrace a more liberated view of modern womanhood. "I think that’s why I resonate so much with the women who follow me. I’m not just talking about women’s issues from the outside, I’m living the values of freedom and self-empowerment that I learned from someone I truly respect."

Building a Community, Not Just an Audience

In a digital landscape where influencers often focus on their numbers, Éros is more concerned with building genuine connections. "At first, I had an audience," he says. "But now, I have a community. These are people who connect with me on a deeper level. They understand my message. They’re not just here for the videos, they’re here for me.”

This sense of community is what Éros cherishes the most about his growing influence. "It’s not just about the number of followers. It’s about the relationships I have with these people. We share common values, and I can talk about anything with them. That’s the most important thing."

His dedication to creating a meaningful connection with his followers extends to how he approaches his content.

"Now that I’ve built this community, I can talk about anything, and they’ll support me," he says. "They’re not just following me because of what I post. They’re following me because they connect with who I am and what I stand for."

Navigating the Complexities of Relationships and Work

For someone like Éros, who lives a fast-paced, unpredictable life as a content creator, balancing personal and professional commitments can be difficult. "It’s very hard to manage relationships when your life moves at such a crazy pace," he admits. "I try to date people with normal jobs, but it never works out. It’s hard for them to understand the demands of my schedule. I’m constantly traveling, answering emails, recording videos. It’s a lot."

He believes the key to navigating a relationship in his world is finding someone who matches his energy and understands the demands of his work.

"If I’m going to date someone, they have to be working toward their own goals. I need someone who has the same drive and passion for their career as I do."

The Future: Beyond Content Creation

Éros’s ambition doesn’t stop with content creation. He’s currently involved in a reality TV show, alongside two American women, who are renovating a castle in Italy. “It’s exciting,” he says. “It’s something new. I’m part of the show because people want to see more of me, more of who I am beyond just the Instagram persona.”

But despite his growing fame, Éros remains committed to using his platform for more than just entertainment. "It’s about building something bigger than myself," he reflects.

"I want to inspire others to be authentic, to embrace who they are, and to challenge the norms that society has placed on them."

His future looks bright, with new projects and partnerships on the horizon. "For me, it’s not about just creating content. It’s about building a legacy and inspiring people to live authentically," he says. “I want to create something meaningful and leave a mark on people’s lives.”

Writer’s Note: Éros Brousson’s story is a testament to the power of transformation and self-empowerment. From his decision to leave behind the corporate world in Dubai to creating content that challenges societal norms, Éros is not just a content creator, he is a voice for freedom, authenticity, and self-expression. His journey reminds us all that it’s never too late to reinvent ourselves, question the norms, and live life on our own terms. In a world that often demands conformity, Éros’s story is a beacon of hope for those who dare to be different.