Photos Courtesy of @fanydlt
Meet Fany De La Tejera, a Miami-based influencer who has turned her love for TikTok and beauty into a thriving career. In this "The Roe Insider" episode, Fany shares her favorite beauty tips, her inspiring journey as a content creator, and valuable advice for aspiring influencers.
Starting with the Basics: Fany’s Beauty Routine
Fany begins by prepping her skin with her go-to toner and La Mer serum, ensuring a flawless base. Her next step is mixing sunscreen with Chanel Perfection Lumière for a natural, glowing complexion. “My eyelash curler is a must,” she says. “It gives a super natural curl without damaging your lashes.”
As she applies her favorite concealer, blush, and a highly pigmented drugstore bronzer, Fany reminds viewers that a little goes a long way. “Can we just appreciate my lashes? Like, are you serious?” she exclaims, blending her products seamlessly. For her hair, she opts for a sleek ponytail using the Nexxus Slick Stick, perfect for taming baby hairs on a bad hair day.
From Viral TikTok to Brand Collaborations
Fany’s influencer journey started unexpectedly. “I was just posting TikToks for fun,” she recalls. With only 500 followers, she made a video recommending Miami restaurants, which went viral overnight. The next morning, Fany woke up to brands asking about her rates and partnerships. “That’s when I realized, ‘Oh my God, I can actually make money from this.'"
Her growth on TikTok stemmed from focusing on her niche and staying true to her content. “Consistency is key,” she emphasizes. “It’s about giving your audience what they love and sticking to it.”
Navigating the Business Side of Influencing
Fany’s first viral experience introduced her to the business side of content creation. She had to quickly learn how to negotiate contracts and set fair compensation for herself and the brands she worked with. “Now, I feel way more confident handling brand partnerships,” she says. Before signing any deal, Faany ensures the partnership aligns with her values. “Authenticity is huge for me,” she explains. “I never want to sell something I don’t believe in.” Creative freedom is also non-negotiable for Fany, as it allows her to stay true to herself while producing content.
Advice for Aspiring Influencers
Fany’s biggest advice? “Be as authentic as possible,” she says. “People want to connect with what feels real. Just look at TikTok—it’s all about authenticity.”
She encourages aspiring creators to focus on their niche, remain consistent, and prioritize connections with their audience. “It’s not always easy, but it’s worth it,” she adds.
Closing Thoughts
As Fany wraps up her beauty routine, she reflects on how far she’s come. From posting “silly videos” to becoming a confident and successful influencer, her journey is a testament to the power of passion, authenticity, and hard work.
With a quick change and a swipe of her favorite lip blush, Fany is ready to take on the day. “Thank you and see you soon!” she says with a smile.
Takeaway: Fany’s story is a reminder that staying true to yourself and your passion can lead to incredible opportunities. Whether you’re an aspiring influencer or simply looking for beauty inspiration, her journey is full of valuable lessons to help you succeed.