Meet Mati: Who Might Just Be Every Influencers Dream Boyfriend.

In the influencer economy, we talk endlessly about the girl in the frame. The outfit.The aesthetic. The perfectly composed image that lands on millions of screens. But rarely do we talk about the person holding the camera. For Linda Schulz, Roe Magazine’s March cover star, that person is Mati, her boyfriend, creative partner, unofficial photographer, strategist, and the quiet force behind the images that built her career.

While Linda’s name is the one audiences know, Mati has been there since the beginning, long before the campaigns, the agency representation, or the near-million followers. When Linda first began posting outfit photos during a quiet period between university and her first corporate job, he was the one behind the lens. Not as a professional photographer. Not as a business partner.

Just as someone who believed in her. At the time, the account had zero followers. But Mati already saw the potential.

“Imagine this is the account that’s going to blow up and make you a big influencer,” he told her back then.

Today, that vision doesn’t feel so hypothetical.

Success Is Rarely Solo

In the world of content creation, audiences often imagine influencers working alone; a woman with a camera and a good sense of style. The reality is more collaborative.Behind every shoot is someone helping style, shoot, plan, and execute the content that eventually appears effortless online. For Linda, that collaboration evolved naturally into a full-time partnership. The two now spend almost every hour of their days together, creating content, travelling, planning projects, even taking Pilates classes side by side. For Mati, the closeness isn’t a challenge. That's the point.

“We’re basically spending every single hour of every day together. We wake up together, we work together… I feel like we’re morphing into the same person.” he says. 

And rather than creating tension, the dynamic has strengthened their relationship.

“I feel like our relationship grew exponentially with all the time and all the work we put into her account.”

The Reality of Being “The Guy Behind the Camera”

Being the partner of a public-facing creator means living slightly outside the spotlight. Linda is the face of the brand. The audience follows her life, her outfits, her content. But Mati’s contribution is less visible, something he acknowledges with refreshing honesty.

“It’s nice to be noticed in the background. Linda is always in the spotlight in this whole thing, so it’s nice to see that the things I put into it also work.”

It’s a reminder of something often overlooked in the influencer industry: success rarely belongs to one person alone. Behind many creators is a small ecosystem of support, partners, friends, managers, collaborators; who quietly help transform a creative idea into a sustainable career. In Linda’s case, that ecosystem often looks like just one person, beside her agency of course. 

Her boyfriend.

Her photographer.

Her teammate.

A Different Kind of Masculinity

Mati also offers a perspective that feels particularly relevant in today’s conversations about relationships, ambition, and gender dynamics. Instead of being intimidated by Linda’s success, he actively celebrates it. In fact, he believes men should seek out strong women.

“Surround yourself with strong women,If you want to have a strong life, look for a strong partner.”

It’s a simple statement, but one that pushes against outdated narratives that still linger in many relationships; the idea that one partner’s ambition must somehow diminish the other’s. For Mati, the opposite is true.

"There is no competition. Only collaboration."

The Power of the Right Partner

Working with your romantic partner is not for everyone. Mati admits as much. The closeness, the constant time together, the shared responsibility, it can be intense. But when the partnership works, it creates something rare: alignment. “If you have the right person,” he says, “then it just flows.” For Linda and Mati, that alignment has turned a simple hobby into a thriving creative career, one built not only on style and aesthetics, but on trust, teamwork, and shared ambition.

Because sometimes the difference between an idea and a career isn’t talent. Sometimes it’s simply someone standing next to you saying: “Keep going.”

A Quiet Reminder

In a digital culture obsessed with visibility, Mati represents something refreshing: the power of support that doesn’t demand the spotlight. The boyfriend who takes the photos. The partner who believes in the dream before it’s proven. The person who helps build something bigger than either of them could alone. And in an industry built on images, that might be the most powerful role of all.