Could Meshki Become the Official WAG Uniform? Inside the Meshki x Alexandra Saint Mleux Collaboration
- Helene Falkoff
- 6 days ago
- 2 min read
Photos Courtesy of @meshki & @mayachantout
Meshki’s strategic collaboration with Alexandra Saint Mleux proves once again that the brand has become synonymous with WAG style, demonstrating that product placement can sell. Mleux has been a style icon, wearing Meshki outfits at Formula 1 events for years. Like a manifestation for the collection, she laid the groundwork by wearing the brand often in public, showcasing her authentic love for their pieces.
After wearing stunning outfits from Meshki’s collections out and about, the brand noticed it, and their collaboration came to be. Mleux, alongside iconic creative director Maya Chantout, collaborated on chic resort pieces that are now definite summer staples. This is a prime example of influencer marketing at its next level. Since the product is already integrated into her life and aesthetic, and with a die-hard following, anything Mleux wears, people want. Even though we truly love her style, due to her influence and fan obsession, everything Mleux wears becomes organic product placement.
By creating a specific aesthetic around what she wears, Mleux has influenced a new generation of WAGs—not just in Formula 1—to dress and act like her.Who Is Alexandra Saint Mleux? The WAG Who’s Redefining Fashion
If you are unfamiliar with the iconic WAG, here’s a little catch-up. Alexandra Saint Mleux is a 23-year-old Italian influencer who, in 2023, gained buzz for her relationship with Formula 1 driver Charles Leclerc. Mleux has a passion for art history and a degree in the subject, working in the art industry in Monaco before her influencer career took off. Before her Meshki collection, she starred in a campaign for Rhode, runs an art curation Instagram account @alexandramalenart, and is often spotted with her famous dachshund pup, Leo Leclerc.
The Meshki x Alexandra Saint Mleux Collection: Chic, Classy, and WAG-Approved
Mleux’s collection with Meshki exudes class, smooth silhouettes, and offers clothing that is wearable for anyone seeking the off-duty WAG look. With stunning sequin pieces and sets that can be dressed up or down, she nailed the vision for “Mleux-worthy” wearable fashion.
In this new age of influencing, brands aim to curate more than just products—they strive to create a lifestyle, an event, or something to live by with their products. This collection does just that by offering unattainable style at accessible prices to the public, without making the clothing feel ordinary. There is a hidden luxury in Meshki’s pieces, with unique yet simplistic designs that offer something to love for everyone. This is why the brand is WAG-famous and often worn.
With many public appearances and obsessive fans (sometimes with obsessive criticism), Meshki offers WAG fashion that always looks good and feels good for everyone. Alexandra Saint Mleux’s collection with Meshki just makes perfect sense!Ready to Steal the Look? Shop the Collection Now!
Shop the beautiful pieces now on Meshki.com and keep up with @alexandrasaintmleux for your next outfit inspiration aha moment!
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