The very WOMAN behind the Black Cat Theory: Anna Kristina Schmidt

Photos Courtesy of @anna.krstna & @frankyamsterdam

In a world saturated with idealised notions of femininity and relationships, the very creator of the Black Cat Theory, Anna Kristina Schmidt most definitely stands out as a content creator offering a refreshingly authentic perspective.

What makes her approach so captivating? It’s her unapologetic rawness, combined with a mindset that urges women to reclaim their power and embrace their true selves.

When Anna first started sharing her journey, she wasn’t aiming for perfection. She was simply being herself.

"When I first started, I was just like Anna coming out of the shower—let’s talk about the real stuff,"

She shares. There was no polished image—just authenticity. And that authenticity is what resonated with her audience, especially those who were tired of the fluff and wanted something more grounded.

"I didn’t think that’s what people liked about me—just being myself." But that’s exactly it, that's the whole reasoning why we are so infatuated by Anna. This raw connection has helped Anna build a community of women who appreciate her no-nonsense approach to dating, relationships, and self-empowerment.

Unlike the typical advice you find in the dating world, Anna’s content is grounded in real-life experience. "I came from nothing, and I’ve struggled—financially, mentally, emotionally," Anna shares.

"I’ve been impacted in ways that make me real." This vulnerability shines through her content, particularly on TikTok, where she’s become known for offering practical advice that speaks directly to everyday women.

Anna doesn’t just teach from theory—she’s lived the struggles she shares. As a mindset coach, she brings her lived experience to the table, blending academic knowledge with real-world lessons. "I respect therapists who followed an academic path. But I bring the real-life experience that connects me with my audience," Anna reflects.

One of Anna's key messages is about embracing the power of “Black Cat Energy”—a concept that has become integral to her brand. It’s about embracing the complexity of femininity—strong yet soft, assertive yet playful. "The Black Cat represents the dark feminine, the part of femininity that’s often ignored," Anna explains. It’s about women reclaiming their power from within, without seeking validation from others.

Through her content, Anna empowers women to see their worth and step into their power.

"Sometimes dating advice gets too polished and idealised," she says. "It’s not about being sweet and feminine all the time—it’s about knowing your worth and refusing to settle for anything less."

Her approach isn’t just about theory—it’s about action. "Sometimes you just have to fake it until you make it. You don’t have to dissect every part of yourself to improve—you just need to take action," she advises. Anna’s mindset encourages women to stop overthinking and instead focus on embracing their strength and independence.

In her own life, Anna has seen the impact of reclaiming her energy.

"When you stop giving away your power, people will notice. Whether it's in relationships or other areas of life, your energy shifts, and it becomes magnetic," she reflects.

By focusing on herself, she learned how to shift the dynamics of her relationships, making herself the “prize” once again. “Stop chasing, stop trying to control everything. When you focus on yourself, that energy becomes irresistible.”

Anna’s journey from personal struggles to self-empowerment is a story many women can relate to.

"When you stop giving, stop chasing, you start attracting," she says. "True strength comes from being unapologetically yourself."

Her followers appreciate this refreshing approach, drawn to Anna’s grounded, realness in a world full of idealized portrayals of women’s lives. "You can’t fake realness," Anna concludes.

"When women feel that from me, it clicks. They realise they have more power than they thought."

Anna also highlights how sometimes, as women, we get stuck in negative thought loops. "Sometimes as women, because we're overthinkers, we get stuck in this negative loop and we almost can't pull ourselves out of it," she shares. "So yeah, the simplicity of the Black Cat Theory helps with that in a way." This simplicity, combined with the empowerment of Black Cat Energy, provides women with a straightforward path to reclaiming their power and breaking free from limiting patterns.

Through her content, Anna isn’t just helping women navigate dating or femininity—she’s helping them rediscover their strength and confidence. She’s built a community of women who know that embracing their authentic selves is the key to living a truly empowered life.

The Black Cat Necklace: A Symbol of Unapologetic Strength

In collaboration with Black Cat Theory founder Anna Kristina Schmidt, Franky Jewelry created more than just jewelry, they've designed a statement of power. Inspired by the TikTok-famous Black Cat theory, this necklace symbolizes confidence, independence, and effortless attraction. The pendant, shaped like the head of a black cat, makes a bold yet refined statement. Its sleek black surface is accented by striking golden eyes, each set with delicate, shimmering stones. Suspended from a fine gold chain, it strikes the perfect balance of mystery and elegance, just like the Black Cat itself.

This signature symbol serves as a daily reminder of the power you hold and a reflection of your most confident, unapologetic self. More than just jewelry, this piece is an affirmation of your strength. Wear it boldly.

As Anna Kristina puts it,

“There’s also this motivational element in the Black Cat Theory. It gives you power. You are in control. Let your man go to the pub. Your presence, your absence, that’s your biggest leverage. That’s your biggest push and pull.”

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Follow Anna Kristina Schmidt on IG: @anna.krstna

Follow The Black Cat Academy on IG: @theblackcatacademy

Visit Franky's Website to shop the jewelry: https://www.frankyamsterdam.com