Between Glamour and Groove: Inside Peggy Gou’s Iconic Bag Collection

Photo Courtesy to @peggygou_

DJ and style icon Peggy Gou has turned her passion for music into a sartorial statement, and her handbag collection stands as proof of her effortlessly cool aesthetic. From runway-ready luxury pieces to playful, sculptural accessories, each bag she carries tells a story of global sensibility, personal flair and high fashion meets street edge a mix of unapologetic luxury, streetwise cool, and just the right amount of “did-she-really-wear-that?” attitude

The Louis Vuitton Speedy P9 25 Bandoulière in Electric Blue is a vibrant, contemporary twist on the iconic Speedy 25, originally designed in 1930 by Gaston-Louis Vuitton as a compact travel bag. For this Pharrell Williams modern version, Louis Vuitton’s current creative director for menswear infuses the heritage silhouette with bold energy, drenching it in an electrifying blue. It’s the perfect example of how Peggy embraces a renewed classic: a pop of colour that injects life into timeless luxury, versatile enough to move effortlessly from work to leisure.

From the reinvention of a historical icon, we step into the world of surrealism.

The Schiaparelli Black Anatomy Jewelry Bag is more than an accessory, it's wearable art. It draws on the house’s avant-garde legacy, when Elsa Schiaparelli collaborated with Salvador Dalí in the 1930s, introducing surrealist elements into haute couture. Under Daniel Roseberry’s modern creative direction, this sculptural bag merges fine leather craftsmanship with anatomical inspired gold-toned metal details. It’s provocative yet luxurious, a piece designed to turn heads and spark conversation, perfectly aligned with Peggy’s daring but refined aesthetic.

But Peggy also has room for humour, irony, and playfulness.

Enter the JW Anderson Cap Bag Midi in Black, a clever, tongue-in-cheek design that transforms a humble baseball cap into a luxury crossbody. Jonathan Anderson is known for elevating the mundane into the conceptual, blurring the lines between streetwear and high fashion. Crafted in smooth black leather, the bag has an urban edge, carrying a sense of minimalist wit. It’s not about shouting elegance, it's about whispering it with a smirk, the kind of subtle statement Peggy wears with ease.

Like any great DJ set, there’s a shift in rhythm this time into something softer, more ethereal.

The Ferragamo Wanda Large Bag in Airbrushed Blue & Green Leather with Silver Hardware, from Pre-Fall 2023, reinterprets a classic first introduced in the 1980s as a tribute to Wanda Ferragamo, the matriarch who steered the brand after Salvatore Ferragamo’s passing. Under Maximilian Davis, the bag’s clean geometric lines remain, but the finish feels like a painting in motion, a blue and green airbrushed gradient that evokes futurism without losing timeless elegance. Paired with cool silver hardware, it’s sophisticated yet bold, a modern nod to Ferragamo’s legacy of innovation.

And finally, Peggy dips into pop-art nostalgia.

The Louis Vuitton x Takashi Murakami Cherry Blossom Nano Bucket Bag is a coveted collector’s piece from the early 2000s, born from the legendary collaboration between Louis Vuitton and Japanese artist Takashi Murakami under Marc Jacobs’ creative direction. Murakami’s signature Superflat style transformed LV’s classic monogram canvas with whimsical pink cherry blossoms adorned with perfectly  painted pink flowers, a cultural crossover that merged French luxury with Japonisme Botanique sensibility. In its Nano Bucket format, the design becomes even more charming and playful, echoing Peggy’s ability to mix high fashion with kawaii-inspired fun.

Just like her DJ sets, Peggy Gou blends eras, aesthetics, and cultural codes seamlessly. Each bag is like a track with its own beat: from the surrealist whispers of Schiaparelli to the street-smart humor of JW Anderson, from Ferragamo’s airbrushed elegance to the pop-art nostalgia of Murakami for Louis Vuitton. Each bag hits like a perfect beat, unexpected yet perfectly in sync. She doesn’t echo what’s been done; she writes her own rhythm. And in her remix of luxury, every drop is unforgettable.